Zig Ziglar and the Importance of Helping Others

A helping handIf you want to achieve your goals, help others achieve theirs. Motivational speaker Zig Ziglar, who died last Wednesday, did just that, reportedly traveling more than five million miles in his career and touching a quarter of a billion lives. Fortunately for us, he left behind a lot of sound advice.

“You will get all you want in life if you help enough other people get what they want,” Ziglar famously said. Put his maxim into practice: Next time you’re in a meeting, focus on discerning the other person’s needs rather than your own.

Form personal connections with customers.
Customers often buy from the businesses and sales professionals whom they like on a personal level. Do a little research before meeting with your next client and look for common ground.

Find partners to grow your business.
Keep your eyes open for other businesses in your space and how you can complement each other. Make collaborating with partners part of a growth strategy.

Don’t let your annoyance with angry customers show.
When customers complain on social media, respond quickly and work toward a resolution rather than giving them a piece of your mind. Even negative feedback can be a brand-building opportunity.

Set long-term goals to overcome adversity.
Adversity such as serious illness can threaten to knock your entrepreneurial dreams off course. To stay on track, set inspiring long-term goals while focusing on the short-term goals of recovery.