Sage’s small business guide to social media

If you run your own business, Sage’s guide to social media will help you get started, find followers and engage your audience.

The rise of social media has been so rapid that it’s easy to feel left behind. And it’s not just a personal scene any more – many businesses are using sites such as LinkedIn, Twitter and Facebook to attract followers and fans.
If you run your own business, social media offers you the chance to spread the word about what you do. It enables you to build a reputation, forge new relationships and bring in new business.
But if you haven’t taken the plunge yet, you’re not alone. According to research by specialist SME insurer Hiscox (2012), only 57% of small businesses currently use social media to support their marketing efforts.
And research by The Neilsen Company has found that 53% of adults who engage in social networks are active followers of a brand.
It’s never too late to start – there are exciting opportunities for most businesses on social media.

The Sage guide offers advice on how to spread the word using social media, including:

  • How social media can help your business
  • Choosing the right channels for you and your business
  • Balancing business and personal
  • Finding your followers
  • Reaching out to your customers

Download the guide (1.5MB pdf)