Price may not be the basis of your business strategy, but you must have a pricing strategy to implement your business strategy. Remember that pricing strategies are big-picture decisions that provide guidance to the people within your organisation who actually set prices. They are your...
Q: What's the best way to price competitively?
A:In business, it's not the glint in your eye that's the tip-off to your competitive ways--it's the price you charge.
Professor Richard Gilbert, chair of the Competition Policy Centre at the University of California at Berkeley, tells us that...
Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain audiences or users that show interest in specific products. This means that instead of adding the remarketing tag, websites that use Google Analytics can...
