Facebook – Cannon Moorcroft Limited https://cannonmoorcroft.co.uk Accountants in High Wycombe Wed, 07 May 2014 08:14:36 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.1 Sage’s small business guide to social media https://cannonmoorcroft.co.uk/technology/sages-small-business-guide-to-social-media/ Tue, 06 May 2014 14:45:53 +0000 https://cannonmoorcroft.wordpress.com/?p=1587 Continue Reading]]> If you run your own business, Sage’s guide to social media will help you get started, find followers and engage your audience.

The rise of social media has been so rapid that it’s easy to feel left behind. And it’s not just a personal scene any more – many businesses are using sites such as LinkedIn, Twitter and Facebook to attract followers and fans.
If you run your own business, social media offers you the chance to spread the word about what you do. It enables you to build a reputation, forge new relationships and bring in new business.
But if you haven’t taken the plunge yet, you’re not alone. According to research by specialist SME insurer Hiscox (2012), only 57% of small businesses currently use social media to support their marketing efforts.
And research by The Neilsen Company has found that 53% of adults who engage in social networks are active followers of a brand.
It’s never too late to start – there are exciting opportunities for most businesses on social media.

The Sage guide offers advice on how to spread the word using social media, including:

  • How social media can help your business
  • Choosing the right channels for you and your business
  • Balancing business and personal
  • Finding your followers
  • Reaching out to your customers

Download the guide (1.5MB pdf)

 

 

]]> 50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] https://cannonmoorcroft.co.uk/social-media/50-of-web-sales-to-occur-via-social-media-by-2015-infographic/ Mon, 05 Nov 2012 08:38:54 +0000 https://cannonmoorcroft.wordpress.com/?p=1006 Continue Reading]]> Although some brands over the years have been sceptical about how social media can bring in revenue, a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

Cloud marketing software provider Vocus has put together an infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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