If you’re a small business owner, I’m sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it’s no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let’s face it, Social Media can take up quite a lot of your time!
But … small businesses are catching up, as is evident from this new infographic from the folks over at VerticalResponse. The infographic highlights how small businesses are using social media, how much time and money they’re spending, which social networks they’re focusing on, and the challenges they’re facing. Turns out a big chunk, 43% of small businesses, are spending at least 6 hours per week on social media, with a large focus on Facebook (90% are using it) and Twitter (70% are using it). As for social networks like Google+ and Pinterest, to quote the infographic, “not so much.” Check out the full infographic below for more interesting stats.