Category Archives: SME Advice

How to Find Out What Customers Will Pay

It's one of the most fundamental decisions that every business must make: What price should I charge? The right answer to that question is a company should charge "what the market will bear" — in other words, the highest price that customers will pay. Unfortunately, few companies use this approach. Instead, prices are usually set using...
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Are You a Painkiller or a Vitamin?

Before you talk to even one customer, know the answer to this crucial question. And prepare accordingly. The idea has germinated and some steps have been taken, you’re confident that your business idea has enough shape to be shown to a few customers and friends. Maybe this is day five, or maybe it’s month five. At...
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